SampleOutbound and sales tools, for Smartlead

Week 45, 2 to 8 November

36×

The week’s top post, against its usualA startup GTM lead on X

Who got talked about

Each brand’s share of voice.

HeyReach

Smartlead (you)

lemlist

Apollo.io

Instantly

La Growth Machine

29%

26%

24%

13%

Posts from 2 to 8 November.

Each against what its page usually gets.

Brand	Post	Against its usual
Instantly	Instantly 4.7× “This email bellow generated 68 opportunities from just 2.1K emails sent” 5 Nov	4.7×
Instantly	Instantly 2.3× “I spent 2yrs in B2B software sales before I was a founder.” 6 Nov	2.3×
Apollo.io	Apollo.io 2.1× “Using Apollo as his AI GTM system has allowed him to scale without compromise.” 5 Nov	2.1×
La Growth Machine	La Growth Machine 1.9× “In less than three years, I think the first reader of your cold email will be an AI.” 5 Nov	1.9×
lemlist	lemlist 1.7× “My point of contact went silent for 4 weeks.” 6 Nov	1.7×
lemlist	lemlist 1.6× “Grok became my prospecting bot a week ago and we already generated 19 opportunities for $m’s in pipeline with this very simple worklow” 5 Nov	1.6×

Company posts from 2 to 8 November, each against its page’s usual.

Praise for flat-fee senders, and the most talked-about brand

29% share of voice

A head of sales said he became the user who would not stop talking about HeyReach, running campaigns across many LinkedIn profiles.
An X post recounts weighing a sale of HeyReach, claiming “We are growing like crazy and we have 70%+ EBITDA”.
A demand gen consultant compared HeyReach with lemlist and Gojiberry AI, crediting HeyReach with flat-fee unlimited senders and “Great MCP and API support”.
A founder selling outreach services said he replaced HeyReach, Instantly and Gojiberry with one open-source tool that is free to self-host.

Praise for its Signal Agents, and a Grok prospecting flow from its team

24% share of voice

lemlist’s post on using account signals to revive deals that went silent ran 1.7 times its usual.
A content marketer says lemlist’s Signal Agents “caught both the funding and the hiring post and dropped him into my queue the same morning”.
An executive at lemlist shared a Grok prospecting workflow built on buying signals, saying it produced 19 opportunities in its first week.

A cold email breakdown that beat its usual, and praise for a Clay campaign

6% share of voice

Instantly’s breakdown on X of a partnership outreach email ran 4.7 times its usual.
A user credits a Clay and Instantly campaign with “178 meetings in 7 days”.

ApolloNext launches, and its MCP wired into AI teammates

13% share of voice

Apollo’s video with a founder from ApolloNext, on using Apollo as an AI GTM system, ran 2.1 times its usual.
A fractional CRO named three ApolloNext launches: Apollo Builder Studio, Apollo Intelligence Layer and Apollo Messaging OS, and said Messaging OS brings sales and marketing into one system.
A builder made an AI teammate on Tavus connected to Apollo’s MCP, writing “I stopped clicking around Apollo.io. Now I just talk to it”.

A quiet week, led by a post on AI reading cold email first

2% share of voice

An executive at La Growth Machine argued that AI will become the first reader of cold email, making send-to-reply ratios less meaningful. His post ran 1.9 times his usual.
A user on X said they brought La Growth Machine back to friends in the US, and another asked whether to pick La Growth Machine or lemlist.