SampleOutbound and sales tools, for Smartlead
Week 45, 2 to 8 November
The week’s top post, against its usualA startup GTM lead on X
What to know
Outlook briefly rejected mail without a DMARC record.
An email deliverability expert warned that from Friday 6 November Outlook.com rejected mail without a DMARC record, even when SPF and DKIM passed. His post ran 23 times his usual. He later marked the problem resolved as of Monday 9 November.
A buyer could not complete a Smartlead payment.
A user on X said the retry payment button gave no option to pay and that chat and support were not helpful.
A billboard keeps Smartlead in mind.
A LinkedIn content coach says the Smartlead billboard in SF stuck with him, and that Smartlead now comes to mind whenever it comes up online.
What to do this week
Fix the payment retry flow and contact the stuck buyer.
A would-be buyer on X said the retry payment button failed after a wrong card and chat support did not help. Have support reach out directly and test the retry path end to end.
Tell users what Outlook’s DMARC rejections mean for them.
A deliverability alert, one of the week’s top posts in the market, warned that Outlook.com rejected mail without a DMARC record, even when SPF and DKIM passed. Send Smartlead users a short check for their sending domains and what to do if mail bounced.
Show small teams a simpler first campaign.
A user on X called sequencers like Smartlead too complicated for the average small business, and another complained about the design. Publish a first campaign set up in a few steps, and pass the design complaint to product.
Moves like these come with the Full brief plan.
To pass on
Lines for each team, ready to forward as they are.
For sales
You
Someone said they are moving away from Smartlead for email sending: “We used to use Smartlead for email sending, but since we built email into ReachBoost.io we don’t anymore”.
Competitor
A buyer doubted Instantly’s pricing, calling it “nickel and diming” and saying they’d probably prefer another vendor.
Competitor
Someone said they are moving away from HeyReach and replaced it with one tool.
For product and support
YouNew this week
More than one user has complained about Smartlead’s ease of use, and this week one complained about its design too.
You
A user trying to buy Smartlead said the “retry payment button gives no attempt or option for payment”, and chat and support did not help.
What worked
The posts that beat their author’s usual by the most.
- A startup GTM leadX36×
- An email deliverability expertLinkedIn23×
- A startup GTM leadX21×
- An AI sales builderX14×
Posts from 2 to 8 November, each against its author’s usual.
Who got talked about
Each brand’s share of voice.
HeyReach
Smartlead (you)
lemlist
Apollo.io
Instantly
La Growth Machine
29%
26%
24%
13%
6%
2%
Posts from 2 to 8 November.
How Smartlead came across
Came across wellRecommendation
“Smartlead can auto-categorize replies by intent, and you can correct it”
Drew doubtComplaint
“the retry payment button gives no attempt or option for payment. chat and support have not been helpful”