We read your market, your competitors and what people say about you, and show what worked and what didn’t.
SampleOutbound and sales tools, for Smartlead
Week 45, 2 to 8 November
The week’s top post, against its usualA startup GTM lead on X
What worked
Posts from 2 to 8 November, each against its author’s usual.
Who got talked about
Each brand’s share of voice.
Posts from 2 to 8 November.
To pass on
For salesCompetitor
A buyer doubted Instantly’s pricing, calling it “nickel and diming” and saying they’d probably prefer another vendor.
SampleOutbound and sales tools, for Smartlead
Week 45, 2 to 8 November
What to know
Outlook briefly rejected mail without a DMARC record.
An email deliverability expert warned that from Friday 6 November Outlook.com rejected mail without a DMARC record, even when SPF and DKIM passed. His post ran 23 times his usual. He later marked the problem resolved as of Monday 9 November.
A buyer could not complete a Smartlead payment.
A user on X said the retry payment button gave no option to pay and that chat and support were not helpful.
What to do this week
Fix the payment retry flow and contact the stuck buyer.
Tell users what Outlook’s DMARC rejections mean for them.
Show small teams a simpler first campaign.
What worked
The posts that beat their author’s usual by the most.
Posts from 2 to 8 November, each against its author’s usual.
Who got talked about
Each brand’s share of voice.
HeyReach
Smartlead (you)
lemlist
Apollo.io
Instantly
La Growth Machine
29%
26%
24%
13%
6%
2%
Posts from 2 to 8 November.
How Smartlead came across
Came across wellRecommendation
“Smartlead can auto-categorize replies by intent, and you can correct it”
Watchlist
The market, brand and competitors your weekly read follows.
Agents
Let your AI agent read your briefs, set up your markets and send you a link to pay. Paying is always yours.
Keys
One key for each agent or tool, named after it.
| Name | Can | Made | Last used | Revoke |
|---|---|---|---|---|
Research agent
Everything | Everything | 14 Oct 2026 | 9 Nov 2026 | |
Content planner
Read | Read | 21 Oct 2026 | 9 Nov 2026 | |
Board deck draft
ReadWatchlist | ReadWatchlist | 2 Nov 2026 | Never |
New key
Give it only what it needs.
Connect
Add the MCP server to your agent, or call the API. Send the key as a Bearer token; one key works for both.
https://tellfield.com/api/mcphttps://tellfield.com/api/v1MCP config
{
"mcpServers": {
"tellfield": {
"type": "http",
"url": "https://tellfield.com/api/mcp",
"headers": {
"Authorization": "Bearer YOUR_KEY"
}
}
}
}Latest brief, over the API
curl https://tellfield.com/api/v1/reports/latest \
-H "Authorization: Bearer YOUR_KEY"What an agent can do
Each key can read. What else it can do, you tick when you make it.
Sign you up. The key it gets works once you confirm by email. It can also list plans and markets.
sign_uplist_planslist_markets
Read briefs, past and present, the watchlist and the account.
get_accountlist_reportsget_reportget_watchlist
Set the market, your brand and competitors, and add markets.
find_companyset_watchlistadd_market
Pick a plan and get a checkout link for a person to pay.
start_plan
Make and revoke keys, with no more access than this one.
list_keyscreate_keyrevoke_key
Team
Seats are unlimited.
Members
You set the watchlist, billing and invites. Members can make their own API keys.
Maya Brooks (you)
Priya Shah
Tom Becker
Lena Fischer
Sam Okafor
Invite someone
Make a link for a colleague.
Open links
Invite link
Made 6 NovemberWorks until 13 November
Invite link
Made 10 NovemberWorks until 17 November
Every post against its author’s usual.
See which posts landed, and what to take from each.
In every planA startup GTM lead3 Nov
“32× sign-up growth in one quarter. Nearly 15× monthly visits in two months. 100+ countries. One small team.”
Against their usual
Posts in Smartlead’s market, 2 to 8 November
How each competitor’s week landed.
Who got talked about most, and why.
From $99 a monthWho got talked about
HeyReach
Smartlead (you)
lemlist
Apollo.io
Instantly
La Growth Machine
29%
26%
24%
13%
6%
2%
Share of voice, 2 to 8 November
Their best own posts
Instantly
4.7דThis email bellow generated 68 opportunities from just 2.1K emails sent”
Instantly
2.3דI spent 2yrs in B2B software sales before I was a founder.”
What people said about you.
Where you came across well, and where people had doubts.
From $99 a monthHow Smartlead came across
Came across well
“Smartlead can auto-categorize replies by intent, and you can correct it”
Drew doubt
“the retry payment button gives no attempt or option for payment. chat and support have not been helpful”
No price per seat.
Send the competitors part to whoever asked about them.
Over an API and MCP, straight into a draft or a plan.
get_reportweek "2026-W45"section "summary"
Suites for big teams cost about $30,000 a year.
Yearly prices without VAT, November 2026
Yearly: two months free
The themes your market kept coming back to, and the posts that did best.
$49a month
Parts of your brief
What you get
Everything in Market, plus one more part: Competitors or You.
$99a month
Pick your second part
Everything in Market, plus
All three parts, plus three moves for the week.
$149a month
Parts of your brief
Everything in Market, plus
Last week and your first Monday brief are free.
If your first paid month isn’t useful, reply to any brief and we refund it.
Prices without VAT.
Something else? Write to us.
The Tellfield teamSample
Smartlead’s week, 2 to 8 November
What worked in your market
36×their usual
“32× sign-up growth in one quarter. Nearly 15× monthly visits in two months. 100+ countries. One small team.”
A startup GTM lead
How your competitors did
HeyReach29% of the talk
Praise for flat-fee senders, and the most talked-about brand
lemlist24% of the talk
Praise for its Signal Agents, and a Grok prospecting flow from its team
Apollo.io13% of the talk
ApolloNext launches, and its MCP wired into AI teammates
What people said about Smartlead
“Smartlead can auto-categorize replies by intent, and you can correct it”
A fractional GTM lead walks through subsequences by reply intent, a ready-made product tutorial.