Reading the brief
What each part of the Monday brief holds and how to read its scores.
The brief comes every Monday, by email and in the app, and covers the week before. Your agents get the same brief from the API.
Scores against the usual
Every post is compared with its own author's usual. A score of 8.7 means the post did 8.7 times as well as that author's posts usually do; 1 is usual. So a small account's best post can beat a big account's average one, and you see what really worked.
An author who rarely posts gets a standing instead of a score: high, usual or low.
The parts
| Part | What it holds | In |
|---|---|---|
| Summary | The week in a few lines. | Every plan |
| What worked | The posts that beat their author's usual by most, with what to take from each; the themes that did better than usual; the kinds of post that worked. | Every plan |
| Competitors | Each brand's share of the talk, how each competitor's own posts landed, and what others said about them. | Market + Competitors, Full brief |
| You | How your own posts did against your usual, what people praised and doubted, which posts about you spread, and who pitched against you. | Market + You, Full brief |
| Three moves | Three things to do this week, from all three parts. | Full brief |
| What changed | What moved since the week before. | Every plan, from the second week |
| To pass on | Lines to forward to sales, to product and support, and to your CEO. | Every plan |
Summary
What it holds: The week in a few lines.
In: Every plan
What worked
What it holds: The posts that beat their author's usual by most, with what to take from each; the themes that did better than usual; the kinds of post that worked.
In: Every plan
Competitors
What it holds: Each brand's share of the talk, how each competitor's own posts landed, and what others said about them.
In: Market + Competitors, Full brief
You
What it holds: How your own posts did against your usual, what people praised and doubted, which posts about you spread, and who pitched against you.
In: Market + You, Full brief
Three moves
What it holds: Three things to do this week, from all three parts.
In: Full brief
What changed
What it holds: What moved since the week before.
In: Every plan, from the second week
To pass on
What it holds: Lines to forward to sales, to product and support, and to your CEO.
In: Every plan
Your first brief of a market shows every part, whatever the plan. "What changed" and "To pass on" only carry lines about the parts your plan has.
Weeks
Briefs are named by ISO week, like 2026-W45. Every past brief stays in the app and in the API.
Quotes and links
A post shows as one line, with a link to the original. Open it to read the rest.